Digitalization of loyalty : impacts of mobile technology on reward redemption and engagement level
Yoonseock Son and Wonseok Oh
| Year of publication: |
2023
|
|---|---|
| Authors: | Son, Yoonseock ; Oh, Wonseok |
| Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 40.2023, 4, p. 1301-1327
|
| Subject: | customer churn | customer engagement | customer loyalty | Mobile apps | online rewards | reward programs | reward redemption | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application | Kundenbindungsprogramm | Loyalty program | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2023.2267313 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582583