Dimensionality and consequences of customer engagement : a social exchange perspective
Raouf Ahmad Rather, Jyoti Sharma
| Year of publication: |
2019
|
|---|---|
| Authors: | Rather, Raouf Ahmad ; Sharma, Jyoti |
| Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 23.2019, 3, p. 255-266
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| Subject: | Customer Engagement | Relationship Marketing Theory | Social Exchange Theory | Loyalty | Affective Commitment | Hospitality Industry | Beziehungsmarketing | Relationship marketing | Austauschtheorie | Social exchange theory | Konsumentenverhalten | Consumer behaviour | Gastgewerbe | Hospitality industry | Mitarbeiterbindung | Employee retention | Arbeitsverhalten | Work behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972262919850923 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012161651