Dimensions of fit between a brand and a social cause and their influence on attitudes
Srdan Zdravkovic; Peter Magnusson; Sarah M. Stanley
| Year of publication: |
2010
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|---|---|
| Authors: | Zdravkovic, Srdan ; Magnusson, Peter ; Stanley, Sarah M. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 27.2010, 2, p. 151-160
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| Subject: | Sponsoring | Sponsorship | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003987361