Dimensions of fit between a brand and a social cause and their influence on attitudes
| Year of publication: |
2010
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|---|---|
| Authors: | Zdravkovic, Srdan ; Magnusson, Peter ; Stanley, Sarah M. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 27.2010, 2, p. 151-161
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