Direct and database marketing
Graeme McCorkell
| Year of publication: |
1997
|
|---|---|
| Authors: | MacCorkell, Graeme |
| Publisher: |
London : Kogan Page |
| Subject: | Direktmarketing | Direct marketing | Datenbank | Database | IT-gestütztes Marketing | Computer-assisted marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 315 S Ill., graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Published in association with the Institute of Direct Marketing. - Requested title: Integrated direct marketing. - Bibliography: p307. - Includes index |
| ISBN: | 0-7494-1952-0 ; 0-7494-1960-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000598257