Direct and indirect effect of word-of-mouth with the moderation of ethnocentrism
Hyowon Hyun, Dongyoup Kim and Jungkun Park
| Year of publication: |
2023
|
|---|---|
| Authors: | Hyun, Hyowon ; Kim, Dongyoup ; Park, Jungkun |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 4, p. 484-502
|
| Subject: | Consciousness | Consumer ethnocentrism | Global retailing | Trust-loyalty link | Word-of-mouth | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Nationalkultur | National culture | Einzelhandel | Retail trade | Globalisierung | Globalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-01-2022-0001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281080