Direct and indirect use of country of origin cues for hybrid and non-hybrid products
TaiWoong Yun; Wei-Na Lee and Trina Sego
| Year of publication: |
2002
|
|---|---|
| Authors: | Yun, TaiWoong ; Lee, Wei-Na ; Sego, Trina |
| Published in: |
New directions in international advertising research. - Amsterdam [u.a.] : JAI, ISBN 0-7623-0950-4. - 2002, p. 195-214
|
| Subject: | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001785331