Direct and interactive marketing
Adrian Sargeant, Douglas C. West
| Year of publication: |
[2001] ; First published
|
|---|---|
| Authors: | Sargeant, Adrian ; West, Douglas C. |
| Publisher: |
Oxford : Oxford University Press |
| Subject: | Direktmarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxiii, 460 Seiten Illustrationen, Diagramme 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-19-878253-5 ; 978-0-19-878253-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001565630