Direct marketing : a step-by-step guide to effective planning and targeting
Roddy Mullin
| Year of publication: |
2002
|
|---|---|
| Authors: | Mullin, Roddy |
| Publisher: |
London : Kogan Page |
| Subject: | Direktmarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 180 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-3677-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004710848