Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
ed. by Andrew R. Thomas ...
| Year of publication: |
2007
|
|---|---|
| Other Persons: | Thomas, Andrew R. (contributor) |
| Publisher: |
Westport, Conn. [u.a.] : Praeger |
| Subject: | Direct marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 218 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-275-99223-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004877588