Direct marketing : strategy, planning, execution
Edward L. Nash
| Year of publication: |
1995 ; 3. ed.
|
|---|---|
| Authors: | Nash, Edward L. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Direktmarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 477 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-07-046032-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004243827