Direct marketing : strategy, planning, execution
Edward Nash
| Year of publication: |
2000 ; 4. ed.
|
|---|---|
| Authors: | Nash, Edward L. |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Direktmarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXII, 600 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-135287-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004600098