Direct response marketing : an entrepreneurial approach
William A. Cohen
| Year of publication: |
1984
|
|---|---|
| Authors: | Cohen, William A. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | USA | Handel | Versandhandel | Direktmarketing | Direct marketing | United States |
| Extent: | XIII, 496 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-88684-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000705568