Direct-to-Consumer Advertising of Pharmaceuticals as a Matter of Corporate Social Responsibility?
| Year of publication: |
2010
|
|---|---|
| Authors: | Pol, Pepijn ; Bakker, Frank |
| Published in: |
Journal of Business Ethics. - Springer, ISSN 0167-4544. - Vol. 94.2010, 2, p. 211-224
|
| Publisher: |
Springer |
| Subject: | corporate social responsibility (CSR) | pharmaceutical industry | direct-to-consumer-advertising (DTCA) | consumer safety |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008526591