• Outline
  • Figures
  • Tables
  • 1 Introduction
  • 2 Industry structure and design of relationships: state of the art and perspectives in the German dairy sector
  • 2.1 Structure of dairy production and dairy industry in Germany
  • 2.2 Changes in the relationships between farmers and dairies
  • 3 Loyalty and commitment: Literature review and development of hypotheses
  • 3.1 The concepts of loyalty and commitment
  • 3.2 Antecedents of loyalty and commitment
  • 4 Methodology
  • 5 Results
  • 6 Discussion of theoretical and managerial implications
  • 7 Limitations
  • Literature
  • Appendix