The use of disaggregated demand information to improve forecasts and stock allocation during sales promotions : a simulation and optimisation study using supermarket loyalty card data
Sheraz Alam Malik, Andrew Fearne, Jesse O'Hanley
| Year of publication: |
2019
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|---|---|
| Authors: | Malik, Sheraz Alam ; Fearne, Andrew P. ; O'Hanley, Jesse R. |
| Published in: |
International journal of value chain management : IJVCM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1741-5357, ZDB-ID 2193393-5. - Vol. 10.2019, 4, p. 339-357
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| Subject: | sales promotions | demand forecasting | Monte Carlo simulation | stock allocation | optimisation | supermarket loyalty card data | Lebensmitteleinzelhandel | Food retailing | Verkaufsförderung | Sales promotion | Simulation | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour | Monte-Carlo-Simulation | Beziehungsmarketing | Relationship marketing | Nachfrage | Demand | Kundenbindungsprogramm | Loyalty program |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJVCM.2019.103271 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012155314