Disclosing customers' intentions to use social media for purchase-related decisions
Sumit Sangwan, Supran Kumar Sharma and Jyoti Sharma
| Year of publication: |
2022
|
|---|---|
| Authors: | Sangwan, Sumit ; Sharma, Supran Kumar ; Sharma, Jyoti |
| Published in: |
Asia-Pacific journal of business administration. - Bradford : Emerald, ISSN 1757-4331, ZDB-ID 2500536-4. - Vol. 14.2022, 1, p. 145-160
|
| Subject: | Customers behaviour | Information reliability | Monetary benefits | Social media | Technology acceptance model | Social Web | Social web | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJBA-02-2021-0061 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797577