Disclosing transparency : a review of B2B marketing and supply chain research
Raja Rub Nawaz, Ralf Wagner
| Year of publication: |
2025
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|---|---|
| Authors: | Nawaz, Raja Rub ; Wagner, Ralf |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 124.2025, p. 73-94
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| Subject: | Credibility | Ethics | Information transparency | Transparency framework | Trust | Lieferkette | Supply chain | B-to-B-Marketing | Business-to-business marketing | Glaubwürdigkeit | Vertrauen | Confidence | Transparenz | Transparency | Politische Kommunikation | Political communication | Informationsverbreitung | Information dissemination | Lieferantenmanagement | Supplier relationship management | Unternehmenspublizität | Corporate disclosure |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.11.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015173270