Disconfirming Expectations: Incorrect Imprecise (vs. Precise) Estimates Increase Source Trustworthiness and Consumer Loyalty
| Year of publication: |
2019
|
|---|---|
| Authors: | Pena‐Marin, Jorge ; Wu, Ruomeng |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - 2019 (05.07.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1117 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083046