Discovering Chinese product strategies on stimulating attitude and intention : involvement of innovation, country-of-origin and knowledge
Ramadania, Rianti Ardana Reswari, Endang Dhamayantie
| Alternative title: | Odkrivanje kitajskih proizvodnih strategij za vzpodbujanje odnosa in namere : vključevanje inovacij, države porekla in znanja |
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| Year of publication: |
2018
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| Authors: | Ramadania ; Reswari, Rianti Ardana ; Dhamayantie, Endang |
| Subject: | product innovation | country of origin | product knowledge | brand attitude | purchase intention | Konsumentenverhalten | Consumer behaviour | Innovation | China | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Produktentwicklung | New product development | Ursprungsregeln | Rules of origin | Wissen | Knowledge | Produktinformation | Product information | Wissenstransfer | Knowledge transfer |
Online Resource
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in slowenischer Sprache |
| Other identifiers: | 10.26493/1854-6935.16.215-234 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012137086