Discovering consumer personality clusters in prestige sensitivity and fashion consciousness context
Riza Casidy
| Year of publication: |
2012
|
|---|---|
| Authors: | Casidy, Riza |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 24.2012, 4, p. 291-299
|
| Subject: | Mode | Fashion | Persönlichkeitsmerkmal | Personality trait | Konsumentenverhalten | Consumer behaviour | Reputation | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009717324