Discovering cultural differences in online consumer product reviews
Yu Wang, Zhigang Wang, Dongsong Zhang, Ru Zhang
| Year of publication: |
2019
|
|---|---|
| Authors: | Wang, Yu ; Wang, Zhigang ; Zhang, Dongsong ; Zhang, Ru |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 20.2019, 3, p. 169-183
|
| Subject: | Online consumer reviews | Text mining | Culture | Feature extraction | Opinion mining | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Bergbau | Mining | Virales Marketing | Viral marketing | Data Mining | Data mining | Kulturelle Identität | Cultural identity | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012153963