Discovering interest groups for marketing in virtual communities : an integrated approach
Kai-Yu Wang; I-Hsien Ting; Hui-Ju Wu
| Year of publication: |
2013
|
|---|---|
| Authors: | Wang, Kai-yu ; Ting, I-hsien ; Wu, Hui-ju |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 9, p. 1360-1366
|
| Subject: | Social Web | Social web | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Webanalyse | Web analytics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009755996