Discovering patterns in traveler behaviour using segmentation
Aditya Kothari, Manini Madireddy and Ramasubramanian Sundararjan
| Year of publication: |
October 2016
|
|---|---|
| Authors: | Kothari, Aditya ; Madireddy, Manini ; Sundararjan, Ramasubramanian |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 15.2016, 5, p. 334-351
|
| Subject: | segmentation | data mining | clustering | Data Mining | Data mining | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Regionales Cluster | Regional cluster |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/rpm.2016.33 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654089