Discovering synergies and conflicts in online and offline in-store engagement
Syagnik Banerjee, Fareena Sultan, Charles F. Hofacker
| Year of publication: |
2023
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|---|---|
| Authors: | Banerjee, Syagnik ; Sultan, Fareena ; Hofacker, Charles F. |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 11.2023, 4, p. 761-776
|
| Subject: | Competitor spillovers | Dwell time | In-store engagement | Media synergy | Negative binomial regression | Social media | Social Web | Social web | Synergie | Synergy | Online-Marketing | Internet marketing | Spillover-Effekt | Spillover effect | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-022-00180-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014537401