Discrete choice in marketing through the lens of rational inattention
Sergey Turlo, Matteo Fina, Johannes Kasinger, Arash Laghaie, Thomas Otter
| Year of publication: |
2025
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|---|---|
| Authors: | Turlo, Sergey ; Fina, Matteo ; Kasinger, Johannes ; Laghaie, Arash ; Otter, Thomas |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht : Springer Science + Business Media B.V., ISSN 1573-711X, ZDB-ID 2108674-6. - Vol. 23.2025, 1, p. 45-104
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| Subject: | Choice modeling | Conjoint analysis | Discrete choice experiments | Rational inattention | Diskrete Entscheidung | Discrete choice | Conjoint-Analyse | Rationalität | Rationality | Verhaltensökonomik | Behavioral economics | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Experiment | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11129-025-09292-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015332976