Disengaging pro-environmental values in B2B green buying decisions : evidence from a conjoint experiment
Xiaoyu Yu, Yida Tao, Dan Wang, Miles M. Yang
| Year of publication: |
2022
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| Authors: | Yu, Xiaoyu ; Tao, Yida ; Wang, Dan ; Yang, Miles M. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 105.2022, p. 240-252
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| Subject: | B2B | Conjoint experiment | Environmental hostility | Green buying | Pro-environmental value | Purchasing experience | Sustainability | Conjoint-Analyse | Conjoint analysis | Experiment | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Öko-Produkt | Sustainable product | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Umweltmanagement | Environmental management | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.05.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013494023