Disentangling country-of-origin effects : the interplay of product ethnicity, national identity, and consumer ethnocentrism
Peter M. Fischer, Katharina P. Zeugner-Roth
| Year of publication: |
June 2017
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|---|---|
| Authors: | Fischer, Peter Mathias ; Zeugner-Roth, Katharina P. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 2, p. 189-204
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| Subject: | National identity | Consumer ethnocentrism | Product ethnicity | Country-of-origin | Controlled experiment | Spotlight and floodlight analysis | Nationalkultur | National culture | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Nationalismus | Nationalism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-016-9400-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011675154