Disentangling preferences and learning in brand choice models
Sangwoo Shin; Sanjog Misra; Dan Horsky
| Year of publication: |
2012
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| Authors: | Shin, Sangwoo ; Misra, Sanjog ; Horsky, Dan |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 1, p. 115-137
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| Subject: | Bayesian learning | brand choice | preferences | state dependence | Markov chain | Monte Carlo | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markov-Kette | Lernprozess | Learning process | Bayes-Statistik | Bayesian inference | Präferenztheorie | Theory of preferences | Lernen | Learning | Monte-Carlo-Simulation | Monte Carlo simulation | Diskrete Entscheidung | Discrete choice | Logit-Modell | Logit model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009511625