Disentangling Preferences and Learning in Brand Choice Models
| Year of publication: |
2012
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|---|---|
| Authors: | Shin, Sangwoo ; Misra, Sanjog ; Horsky, Dan |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 31.2012, 1, p. 115-138
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