Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Guang-Xin Xie; Robert Madrigal; David M. Boush
| Year of publication: |
2015
|
|---|---|
| Authors: | Xie, Guang-Xin ; Madrigal, Robert ; Boush, David M. |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 129.2015, 2, p. 281-293
|
| Subject: | Accessibility–diagnosticity | Advertising ethics | Anticipated harm | Brand attitude | Deceptive advertising | Consumer ethical judgment | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbebeschränkung | Advertising regulation | Werbung | Advertising | Ethik | Ethics | Unternehmensethik | Business ethics | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011290862