Disentangling the Iipact of omnichannel integration on consumer behavior in integrated sales channels
Manuel Trenz, Daniel J. Veit, Chee-Wee Tan
| Year of publication: |
2020
|
|---|---|
| Authors: | Trenz, Manuel ; Veit, Daniel J. ; Tan, Chee-Wee |
| Subject: | Omnichannel retail | multichannel retail | channel integration | channel synergies | electronic commerce | convenience | risk | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Synergie | Synergy | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2020/14121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012403949