Disentangling the interactions within and between servitization and digitalization strategies : a service-dominant logic
Year of publication: |
2021
|
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Authors: | Zhou, Dan ; Yan, Tingting ; Dai, Weiqi ; Feng, Junzheng |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 238.2021, p. 1-16
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Subject: | Digitalization | Interaction | Manufacturing firms | Market performance | Servitization | Service-Dominant Logic | Service-dominant logic | Digitalisierung | Digitization | Industrie | Manufacturing industries | Leistungsbündel | Bundling strategy | Marketingmanagement | Marketing management |
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