Disentangling the strategic use of social media in the insurance industry : a value co-creation perspective
Manuel Castriotta, Paola Barbara Floreddu, Maria Chiara Di Guardo and Francesca Cabiddu
| Year of publication: |
2013
|
|---|---|
| Authors: | Castriotta, Manuel ; Floreddu, Paola Barbara ; Di Guardo, Maria Chiara ; Cabiddu, Francesca |
| Published in: |
Social media in strategic management. - Bingley : Emerald, ISBN 978-1-78190-898-3. - 2013, p. 63-86
|
| Subject: | Social Web | Social web | Kundenintegration | Customer integration | Versicherung | Insurance | Italien | Italy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010226704