Disintermediation in business-to-business service channels : mechanisms and challenges
Fredrik Nordin and Danilo Brozovic; Maria Holmlund
| Year of publication: |
2013
|
|---|---|
| Authors: | Nordin, Fredrik ; Brozovic, Danilo ; Holmlund, Maria |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 20.2013, 4, p. 179-192
|
| Subject: | service | disintermediation | industrial marketing | intermediaries | servitization | business marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Unternehmensdienstleistung | Business services | Leistungsbündel | Bundling strategy | Vertriebsweg | Distribution channel | Finanzintermediation | Financial intermediation | Industriegüter | Industrial goods | Marketing | Industrie | Manufacturing industries | Finanzdienstleistung | Financial services |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010228322