Disjunctions of conjunctions, cognitive simplicity, and consideration sets
John R. Hauser, Olivier Toubia, Theodoros Evgeniou, Rene Befurt, and Daria Dzyabura
| Year of publication: |
2010
|
|---|---|
| Authors: | Hauser, John R. ; Toubia, Olivier ; Evgeniou, Theodoros ; Befurt, Rene ; Dzyabura, Daria |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 3, p. 485-496
|
| Subject: | Rationalität | Rationality | Entscheidungstheorie | Decision theory | Kognition | Cognition | Mensch-Maschine-System | Human-machine system | Lernprozess | Learning process |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003983845