Disjunctive mapping : changing the way we understand and predict customer behavior (part one)
Michael Raskin, Warren Lieberman and Jim Mullin
| Year of publication: |
2011
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|---|---|
| Authors: | Raskin, Michael ; Lieberman, Warren ; Mullin, Jim |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 10.2011, 2, p. 112-118
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| Subject: | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | Vertriebsweg | Distribution channel | Tourenplanung | Vehicle routing problem |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008986678