Disloyalty: a closer look at non-loyals

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.

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Year of publication:	2000
Authors:	Rowley, Jennifer
Publisher:	Emerald Group Publishing Ltd.
Subject:	Brands \| Consumer behaviour \| Consumer marketing \| Customer loyalty \| Market segmentation

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Type of publication:	Article
Language:	English
Other identifiers:	10.1108/07363760010349948 [DOI]
Source:	BASE

Persistent link: https://www.econbiz.de/10009455178