Disparate satisfaction scores? Consider your customer's country-of-origin : a case study
Tali Seger-Guttmann, Iris Vilnai-Yavetz and Mark S. Rosenbaum
| Year of publication: |
May 2017
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|---|---|
| Authors: | Seger-Guttmann, Tali ; Vilnai-Yavetz, Iris ; Rosenbaum, Mark S. |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 27.2017, 2, p. 189-206
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| Subject: | Customer satisfaction score | post-transaction surveys | customer relationship management | retail | country of origin | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Herkunftsbezeichnung | Designation of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2016.1264443 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011704063