Disruption at the Door - A Taxonomy on Subscription Models in Retailing

Subscription models have become a popular new way for consumers to do their shopping. This paper presents a taxonomy of the three main archetypes of subscription models and develops a classification scheme with type-specific features relevant to their successful management. An implementation framework offers managers a guideline to introduce subscription models of their own.

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Year of publication:	2017
Authors:	Rudolph, Thomas ; Bischof, Severin Friedrich ; Böttger, Tim ; Weiler, Natalie
Published in:	Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 34.2017, 5, p. 18-25
Publisher:	St.Gallen : Thexis Verlag

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	hdl:10419/275935 [Handle] RePEc:zbw:hsgmrs:275935 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10014337420