Disruptive artificial intelligence : augmenting consumer experience through chatbot banking
Forbes Makudza, Divaries C. Jaravaza, Godfrey Makandwa and Paul Mukucha
| Year of publication: |
2024
|
|---|---|
| Authors: | Makudza, Forbes ; Jaravaza, Divaries C. ; Makandwa, Godfrey ; Mukucha, Paul |
| Published in: |
Digital influence on consumer habits : marketing challenges and opportunities. - Leeds : Emerald Publishing, ISBN 978-1-80455-344-2. - 2024, p. 1-18
|
| Subject: | Customer experience | chatbot banking | artificial intelligence | SERVQUAL | competitive advantage | Zimbabwe | Künstliche Intelligenz | Artificial intelligence | Bank | Simbabwe | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Wettbewerbsvorteil | Competitive advantage | Bankgeschäft | Banking services |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80455-342-820241001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014552079