Disruptive customer value propositions in the global health and medical tourism industry
S. Balasubrahmanyam, Prasad Kaipa
| Year of publication: |
2024
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|---|---|
| Authors: | Balasubrahmanyam, S. ; Kaipa, Prasad |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 37.2024, 2, p. 258-282
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| Subject: | affordable business models | bottom-of-the-pyramid | customer value proposition | CVP | disruptive innovation | reverse innovation | Kundenwert | Customer value | Geschäftsmodell | Business model | Innovation | Gesundheitstourismus | Health tourism | Disruptive Innovation | Disruptive innovation | Innovationsmanagement | Innovation management | Tourismuswirtschaft | Tourism industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBG.2024.138636 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015063817