Disseminating academic research information to marketing practitioners: The receiver's perspective
| Year of publication: |
2005
|
|---|---|
| Authors: | Gray, Brendan J. ; Ottesen, Geir Grundvåg ; Matear, Sheelagh |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 23.2005, 2, p. 124-135
|