Dissemination of diversity management in Germany:: A new institutionalist approach

Summary A notable increase in the dissemination of diversity management in corporate practice can be observed in Germany in recent years. The aim of the research underlying this paper was to explain diversity management's dissemination in corporate practice on the basis of the New Institutionalist Theory. Against this background, an empirical survey was carried out that examined the state of the art of diversity management in Germany. Results provide indications for a dissemination of diversity management that may be attributed to isomorphism processes. However, further explanations have to be taken into account.