Dissociative versus associative responses to social identity threat : the role of consumer self-construal
Katherine White; Jennifer J. Argo; Jaideep Sengupta
| Year of publication: |
2013
|
|---|---|
| Authors: | White, Katherine ; Argo, Jennifer J. ; Sengupta, Jaideep |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, Suppl., p. 240-255
|
| Subject: | Markenimage | Brand image | Werbewirkung | Advertising effects | Sozialpsychologie | Social psychology | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009777130