Distance matters : the effects of self-brand connections and construal levels on ad responses
So Young Lee, Chan Yun Yoo, Dong Hoo Kim and Yoon Hi Sung
| Year of publication: |
2021
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|---|---|
| Authors: | Lee, So Young ; Yoo, Chan Yun ; Kim, Dong Hoo ; Sung, Yoon Hi |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 3, p. 403-430
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| Subject: | ad message framing | Ad processing | construal level theory | psychological distance | Self-brand connections | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1783153 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012586667