Distribution channel and licensing strategy choice considering consumer online reviews in a closed-loop supply chain
Haike Qiao, Qin Su
| Year of publication: |
2021
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|---|---|
| Authors: | Qiao, Haike ; Su, Qin |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 151.2021, p. 1-27
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| Subject: | Consumer online reviews | Distribution Channel | Licensing strategy | Pricing | Remanufacturing | Vertriebsweg | Distribution channel | Lizenz | Licence | Online-Handel | Online retailing | Lieferkette | Supply chain | Konsumentenverhalten | Consumer behaviour | Betriebliche Kreislaufwirtschaft | Reverse logistics | Virales Marketing | Viral marketing | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2021.102338 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012585828