Distribution channel relational cohesion exchange model : a small-to-medium enterprise manufacturer's perspective
by Richard Chinomona and Julian Ming-Sung Cheng
| Year of publication: |
2013
|
|---|---|
| Authors: | Chinomona, Richard ; Cheng, Julian Ming Sung |
| Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 51.2013, 2, p. 256-275
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | KMU | SME | Vertriebsweg | Distribution channel | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Industrie | Manufacturing industries | Simbabwe | Zimbabwe |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009740358