Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market
Leandro Angotti Guissoni, Jonny Mateus Rodrigues, Felipe Zambaldi, Marcos Fava Neves
| Year of publication: |
2021
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|---|---|
| Authors: | Guissoni, Leandro Angotti ; Rodrigues, Jonny Mateus ; Zambaldi, Felipe ; Neves, Marcos Fava |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 4, p. 545-560
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| Subject: | Emerging markets | Distribution | Economic changes | Market share | Consumer packaged goods | Channel formats | Schwellenländer | Emerging economies | Vertriebsweg | Distribution channel | Marktanteil | Marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2021.05.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013270696