Distribution of marketing research material to universities : the case of Archive of Market and Social Research (AMSR)
Nektarios Tzempelikos, Kaouther Kooli, Merlin Stone, Eleni Aravopoulou, Robin Birn, and Emmanuel Kosack
| Year of publication: |
2020
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|---|---|
| Authors: | Tzempelikos, Nektarios ; Kooli, Kaouther ; Stone, Merlin ; Aravopoulou, Eleni ; Birn, Robin ; Kosack, Emmanuel |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 27.2020, 2, p. 187-202
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| Subject: | archive | information technology | library | managerial relevance | marketing education | Marketing research | purchasing | universities | Marktforschung | Market research | Hochschule | Higher education institution | Marketing | Informationstechnik | Information technology | Sozialforschung | Social research | Universitäre Forschung | University research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2020.1748376 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012259329